How TrustedForm Certificates Work on Legal Leads

Direct answer

A TrustedForm certificate documents how a web lead was created—typically the form experience, consent language shown, and timestamps. Law firms use it when reviewing outbound calling and texting under their own TCPA and privacy policies. It does not replace your counsel's advice or guarantee compliance.

What is a TrustedForm certificate?

TrustedForm is a widely used lead certification tool from ActiveProspect. When a publisher or lead generator embeds TrustedForm on a web form, the system can create a certificate tied to that submission. The certificate is meant to show what the consumer saw and agreed to when they submitted their information: form fields, disclosure text, checkboxes, and timing.

Firms buying legal leads often ask vendors, "Do you provide TrustedForm on every lead?" because many compliance and intake teams treat the certificate as part of the lead file—alongside name, phone, case notes, and source ID.

Broadside Co. attaches consent certificates (TrustedForm and Jornaya) on records delivered to law firms for MVA, workers' compensation, and employment law. Details of our process are on How it works.

Why do law firms ask for TrustedForm on legal leads?

Outbound calls and texts to consumer phone numbers sit under a thicket of federal and state rules (often discussed under the TCPA umbrella, plus state mini-TCPA and privacy laws). Firms and their vendors want documentation of prior express written consent or other consent language that appeared at capture time.

TrustedForm does not magically make a call legal. It helps your team and counsel see what was presented when the lead was created. That can matter for:

• Internal audits of marketing sources
• Vendor disputes ("what did the form say?")
• Reviewing a complaint or carrier question
• Deciding whether a particular lead source meets your firm's dialing policy

Your firm's policies—and your counsel—decide whether a given certificate is enough to dial, text, or email.

What does a TrustedForm certificate typically include?

Implementations vary, but buyers commonly look for:

• A unique certificate URL or ID you can open later
• Timestamps for the session and submission
• A visual or structured capture of the page and form the person interacted with
• Consent / disclosure language that was on screen
• Fingerprints or tokens used to tie the certificate to the lead record
• Retention so you can retrieve the certificate after delivery (ask the vendor how long they keep access)

Ask your vendor for a sample certificate from a real (or redacted) lead in your vertical before you scale spend.

How is TrustedForm different from Jornaya?

Firms often see TrustedForm and Jornaya (LeadiD) mentioned together. Both are used to document digital lead creation; they are separate products with different certificate formats and buyer workflows.

Many legal lead buyers ask for one or both. Broadside Co. provides TrustedForm and Jornaya certificates on delivered records so your firm can review them under your own policies. This page focuses on TrustedForm because it is a frequent search and RFP question; ask us on the contact call how certificates appear in your CRM delivery.

Neither tool is a substitute for legal advice. Neither guarantees that a specific outreach is lawful in your jurisdiction.

What should you ask vendors about TrustedForm?

Add these to your vendor checklist:

1. Coverage — Is there a TrustedForm certificate on every web lead, or only some campaigns?
2. Delivery — Is the certificate URL in the CRM payload, email, or a portal?
3. Retention — How long can we retrieve the certificate after we buy the lead?
4. Consent language — Can we review the live disclosure copy used on the form?
5. Vertical fit — Confirm certificates apply to the verticals you buy (for Broadside Co.: MVA, workers' comp, employment law).
6. Returns — If a certificate is missing or unusable under your written return policy, what happens?

Also ask whether leads are first-party or aggregated. Certificate quality and consistency often track how controlled the capture experience is.

Does TrustedForm apply the same way to exclusive and shared leads?

TrustedForm certifies the capture experience, not the number of buyers. An exclusive lead and a shared lead can both carry certificates. Exclusivity affects who else is calling the person; the certificate affects what documentation you have about consent language at submit time.

If you are choosing between exclusive and shared models, read Exclusive vs shared legal leads. Many firms want both: exclusive delivery and consent certificates.

How does Broadside Co. use consent certificates?

Broadside Co. generates first-party leads through our own ads and funnel for three practice areas only: motor vehicle accident, workers' compensation, and employment law. Records are screened through qualifier gates, sold to one firm, and delivered with consent certificates (TrustedForm and Jornaya) so your firm can assess them under your policies and counsel.

We do not publish prices. Pricing is quoted on the call once we know your states and case types. We do not guarantee case outcomes, sign rates, or that any certificate will satisfy a particular court, carrier, or regulator.

Explore vertical pages: MVA, workers' comp, employment law, or request a quote.